A survey conducted in Indonesia in 2023 revealed that approximately 79 percent of Gen Z respondents stated that they had purchased an item or product from new brands because it had been endorsed by an influencer. The same survey revealed that almost half of Indonesian Gen Z respondents stated that a product or service would be more appealing if it were promoted on social media platforms such as Instagram and TikTok.
Influencers impact on new brand adoption among consumers in Indonesia as of October 2023, by generation
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Snapcart. (November 13, 2023). Influencers impact on new brand adoption among consumers in Indonesia as of October 2023, by generation [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1454334/indonesia-influencer-impact-on-new-brands-choice-by-generation/
Snapcart. "Influencers impact on new brand adoption among consumers in Indonesia as of October 2023, by generation." Chart. November 13, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1454334/indonesia-influencer-impact-on-new-brands-choice-by-generation/
Snapcart. (2023). Influencers impact on new brand adoption among consumers in Indonesia as of October 2023, by generation. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1454334/indonesia-influencer-impact-on-new-brands-choice-by-generation/
Snapcart. "Influencers Impact on New Brand Adoption among Consumers in Indonesia as of October 2023, by Generation." Statista, Statista Inc., 13 Nov 2023, https://www.statista.com/statistics/1454334/indonesia-influencer-impact-on-new-brands-choice-by-generation/
Snapcart, Influencers impact on new brand adoption among consumers in Indonesia as of October 2023, by generation Statista, https://www.statista.com/statistics/1454334/indonesia-influencer-impact-on-new-brands-choice-by-generation/ (last visited December 18, 2024)
Influencers impact on new brand adoption among consumers in Indonesia as of October 2023, by generation [Graph], Snapcart, November 13, 2023. [Online]. Available: https://www.statista.com/statistics/1454334/indonesia-influencer-impact-on-new-brands-choice-by-generation/
